Ad metre: Fevikwik's 'India v/s Pakistan' TVC wins hearts, Dettol's ad fails to impress
This week, we bring you two World Cup 2015 commercials – one that beautifully puts its point across and is quirky, the other becoming an indomitable earworm of the worst kind.
Fevikwik goes all out with on-ground activation programme across 6 states to increase visibility
Pidilite Industries, has implemented an aggressive on-ground activation programme for Fevikwik, one of the leading adhesive brands in India.
How a handful of FMCG brands continue to dominate market space
There is a kind of devotion to these brands, something that makes them the und...
Buy Pidilite Industries, target Rs 1,334: Edelweiss Financial Services
Buy Pidilite Industries at a price target of Rs 1334.
V Chandramouli ex MD of Mondelez joins Pidilite as CEO
Chandramouli quit Mondelez in mid-2016 and has been roped in by his former boss Bharat Puri to join Pidilite where he will be one of six or seven CEOs heading various businesses.
Strengthening adhesives business makes Astral Poly Tech stock analysts' top pick
A strong track record, entry into agri-pipe market, switch from procuring to producing raw material—will help Astral Poly Tech improve margins.
Ads of love & hate: Brands that tried to bring out the romance!
Already missing the mushy messages and sweet nothings of Valentine’s Day? Even if you aren’t, our stories of love in advertising should have you feeling all warm and fuzzy.
Vodafone Zoozoos & Titan among O&M’s best campaigns: Piyush Pandey
Piyush Pandey picks five campaigns that stood the test of time and gone beyond just being a brand and made people happy.
Indian market attractively valued; Sensex should top 30K by March 2016
Sensex likely to scale 30,000 by the end FY16 boosted by measures taken by the government, which would start yielding benefits from next year onwards.
Why are the makers of Fevicol handing over the reins to outsiders?
As a business family, the Parekhs of Pidilite Industries, the makers of Fevicol have done pretty well for themselves.
Why cost is the ultimate deterrent for a sound rural marketing plan and how brands combat it
A rural marketer's biggest worry, according to George Angelo, executive director - sales, Dabur India, is the logistical cost of serving the rural market.
When Indian marketers used desi ways to woo their audience
Read on for gyaan by savvy Indian marketers you won't find in classic marketing tomes long before 'Make In India'.
Top ten wealth-creating ideas for next 12 months from Dalal Street experts
Sensex might have plunged over 5 per cent so far in 2015, but the India story still remains intact despite the recent selloff, say experts.
BE brings you another look at some ads you might have missed during the recent festive season - ads exclusively aimed at the next ‘festive season’.
Consumers list ad models based on likeability
30 seconds can bring you a lot of fame but the fact is Consumers list their favourite models based on the likeability factor.
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