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Does Sitharaman have one last tax trick up her sleeve?

There is one thing Sitharaman's upcoming Budget should focus on, bringing back optimism.
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FEVIKWIK

Ad metre: Fevikwik's 'India v/s Pakistan' TVC wins hearts, Dettol's ad fails to impress

This week, we bring you two World Cup 2015 commercials – one that beautifully puts its point across and is quirky, the other becoming an indomitable earworm of the worst kind.

Fevikwik goes all out with on-ground activation programme across 6 states to increase visibility

Pidilite Industries, has implemented an aggressive on-ground activation programme for Fevikwik, one of the leading adhesive brands in India.

How a handful of FMCG brands continue to dominate market space

There is a kind of devotion to these brands, something that makes them the und...

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