GenZ wants to ‘stay woke’. Can brands help?
Purchasing power as a tool for activism is a concept that Gen Z views as inherent to who they are as activists. Internationally this trend is quite visible where Gen Z has clearly demonstrated their preference for brands that do more than just sell a product for profit.
How to manage the 'internal customer': India Inc has a serious battle looming
How well do organisations in India truly understand their workf...
Why nap rooms are popular at millennial workplaces
Taking a cat nap, or power nap is increasingly being encouraged after studies have shown t...
Making workplace millennial-ready: Sanjiv Mehta says companies must set flexible goals, be open to feedback
Mehta, dressed in blue jacket and speaking in measured tones, shared a few insights.
With an eye on millennials, cos make their boards 'younger'
The rapidly changing consumer profile is prompting India Inc to appoint relatively young directors who can advise management teams on matters pertaining to cutting edge technology, and how these can be used to reach new-age consumers.
Indian millennials addicted to smartphones, spend one-third of their waking hours on WhatsApp, FB
75% of the respondents agreed to have owned a smartphone in their teens.
Nithin Kamath on how to get millennials to invest in equity markets
The problem with today’s millennials is that their spending habits are changing but the investing habits are not. People are going online and shopping but they are not really saving for retirement and all of that. Even if the millennials are saving money, it is going to fixed deposits or maybe people are saving enough for buying a property etc.
Young adults consider investing important; 39% save a quarter of their salaries: Survey
Those in the 18-25 age group believe in living in the moment but are also extremely conscious about securing their future, finds a Tata Capital survey. Keeping in mind these findings, it would be safe to say that GenZ displays keen financial acumen.
India Inc sees early gender gaps with 34% drop in women frontline leaders; only 12% make it to C-suite
Half of the frontline leaders want more coaching from their current manager than they currently get.
Is your kid unhappy? These two brain networks are to blame for suicide risk in millennials
Suicide is the second leading cause of death globally among 15-29 year olds.
More Indians head to Las Vegas for a vacation; millennials look for memories, want to indulge in experiences
Indians want to see petroglyphs, take up rock climbing and visit the Valley of Fire.
Feeling agitated in the absence of your smartphone? 23% millennials are addicted to the device
PSU was defined as any behaviour linked to smartphones that has the features of an addiction.
The year of the scapegoat: Carlos Ghosn, the Indian millennial, and the fall guys of 2019
This year has not been kind to the species most preferred for sacrificial offerings.
What are the best investment avenues for a millennial to invest Rs 10,000 per month?
If you have a fixed timeline and wish to go with a low-risk product, then invest Rs 10000 per month in a low duration debt fund or open a recurring deposit a/c. A low duration debt fund has no exit load and the money can be withdrawn whenever needed.
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