Adani Wilmar halts all Fortune ads featuring Sourav Ganguly
The former Indian cricket captain was named brand ambassador of Fortune Rice Bran oil in January last year and the campaign – in which he ironically promotes heart health – was made during the lockdown period.
Real outrage or bot-rage: Managing the fall-out of social media backlash
Marketers are dealing with a surreal impact of social media outrage ...
India ban hits TikTok download numbers hard globally
However, the growth in downloads slowed to a measly 2% in September over the same month ...
What’s the secret behind epic Haldiram's 'bhujia'? Kunal Bahl convinced it’s got to do with ‘foo-foo dust’
The Snapdeal founder shared some ‘bhujiya’ gyan on Twitter.
Covid impact: TikTok stares at a gloomy India picture
Downloads of the social media platform in India fell 34% in April and 28% up to May 23.
Ad man Piyush Panday joins ZEE board as independent director
“I am elated to welcome Piyush Pandey on the company’s board,” Punit Goenka, MD & CEO, ZEE, said. “We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the Company to its desired goals.”
2020 US elections: Time to make slogans great, again
Considering their power to leave an imprint in the conscious and unconscious, slogans have become more important.
Marketing in a machine world
With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!
JSW Steel signs 3-year endorsement deal with Rishabh Pant
“As a brand we believe that we are young, hungry, fearless, and world class; the same traits we see in Rishabh Pant,” said Parth Jindal of JSW Group. “We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”
Sonal Dabral quits Ogilvy to explore content space
After graduating from National Institute of Design in 1985, Dabral joined Lintas. In 1991, he joined Ogilvy and went on to lead creative functions at its offices in Singapore and Malaysia. He returned to India in 2008 to head bates141, and did a stint at DDB Mudra Group till 2012.
Effie Awards 2020: Admen now love 'meaningful work'
For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection of how marketers are changing with times. In case of McCann Worldgroup India, the agency has been aggressively working with new-age brands like Paytm, Zomato, Myntra, along with other big spenders like Reckitt Benckiser, Nestle, Coca-Cola etc.
Data may be the new oil but it's science & imagination that fuel advertising: Ogilvy UK boss
Rory Sutherland cautions against an over-reliance on data to gauge consumer preference.
Taproot Dentsu beats Ogilvy India for Indian Premier League deal
Taproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
Ogilvy & Mather, Vermillion, Crayons among 18 shortlisted for government’s publicity
More than two companies are expected to be picked to manage the campaigning work for the Modi govt.
Ogilvy & Mather, Vermillion, Crayons among 18 shortlisted for govt’s publicity
More than two companies are expected to be picked to manage the campaigning work for the govt and push the momentum for the ruling BJP’s campaign that is expected to start in March