TAPROOT DENTSU INDIA
Inventus scores Rs 230 crore in exits
The tech-focused fund recorded cash exits from three portfolio firms in December.
DAN elevates Sidharth Rao to Chairman of Happy mcgarrybowen and Dentsu Webchutney
In his new role, Rao will continue to report to Anand Bhadk...
2019: A transformational year for Indian broadcasting sector
India's television broadcasting industry had to negotiate a slowdown in advertis...
Lack of digital measurement is industry’s collective failure: DAN’s Ashish Bhasin
Bhasin, who is also the chairman of Dentsu Aegis Network India, was elevated to the APAC role in September this year. Measurement is one big area of his concern, Bhasin told ET. “It surprises me that for an industry where everybody is talking digital, we haven’t yet agreed on a common currency or metrics.”
Party ad spends for Delhi polls may hit Rs. 170cr
The BJP, AAP and Congress will shell out anywhere between Rs. 150 crore and Rs. 170 crore in total for the upcoming Delhi Elections
Twitter India profit doubles in FY19
Net profit at Twitter Communications India rose 108% to Rs 5.8 crore, according to company filings sourced from Veratech.
Dentsu Aegis, iProspect bring mentorship programme for female entrepreneurs to India
The initiative aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs.
Netcore Solutions acquires Boxx.ai
Boxx.ai predicts what each visitor is likely to buy next using its proprietary algorithms.
Cyber security, anti-bullying feature: Experts happy with Instagram's new updates
Global scrutiny post Cambridge Analytica has led to tighter controls being exercised by Facebook.
Dentsu Aegis Network elevates Ashish Bhasin to APac CEO
This is for the first time in the agency’s history that an Indian executive will head the entire Asia Pacific business and be a part of the Global CEO’s executive team.
Taproot Dentsu beats Ogilvy India for Indian Premier League deal
Taproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Realtors slash ad spends by over 50% as sales plunge
According to advertising industry experts, the real estate sector has massively reduced their ad spends on TV and print media.
India adds 4 silver Lions to its Cannes scorecard
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
India bags four bronze Cannes Lions
It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.
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