ASCI announces new code for brands to claim awards, rankings in ads
Now, brands and services need to ensure that the accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisements. Now, brands and services need to ensure that the accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible.
Zomato acquires Uber Eats in an all-stock transaction
Zomato has acquired the Indian operations of Uber Eats, the food delivery biz run by Ub...
Actor Mahesh Babu launches his apparel brand on Myntra
Babu launched the label a year ago in collaboration with Spoyl app .
GenZ wants to ‘stay woke’. Can brands help?
Purchasing power as a tool for activism is a concept that Gen Z views as inherent to who they are as activists. Internationally this trend is quite visible where Gen Z has clearly demonstrated their preference for brands that do more than just sell a product for profit.
Shopping-as-a-service model to dictate consumers’ loyalty towards brands
There’s a visible shift of brands to personalization and hyper-segmentation and increasingly modern and traditional retail are joining hands. Technology and digitization was proactively adopted by the various brands as they started realizing the importance of joining the digital revolution.
Xiaomi spins off POCO as an independent in brand India
"What started as a sub-brand in POCO has grown into its own identity in a short span of time. We feel the time is right to let POCO operate on its own now. We will spin it off as an independent brand," Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said.
Dandy & decadent Dior: Fashion brand goes English aristo chic in Paris men's show
Jones dedicated the show to his friend Judy Blame, the British stylist.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
Top brands shun exclusive e-tail deals
German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India. British retailer Marks & Spencer, which went online in India through Flipkart Group, has now moved to Amazon and Ajio as well.
Rare stolen copy of 'Divan of Hafez', worth $1.1 mn, found
The gold-leafed volume was missing from the collection of an Iranian antiques dealer after his death in Germany in 2007.
Fine-dining chains smell the money in delivery-only brand
Firms utilise their excess kitchen capacity and cloud kitchens to cash in on the food-delivery boom.
What's in a name? A lot, say lenders being merged
Chennai-based Indian Bank is anchoring the merger with Allahabad Bank.
After Deepika Padukone’s JNU row, brands may lie low
While some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful.
Food aggregators aren’t restaurants’ enemies: Merrill Pereyra, MD Pizza Hut India
Merrill Pereyra, who has come from global franchise chain QSR Brands in Malaysia, is the first outsider head of Pizza Hut India. All his predecessors have been elevations from within Yum! Brands that operates Pizza Hut, KFC and Taco Bell restaurant chains in the country.
Mobile phone retailers threaten brands of boycott unless online discounting is stopped
Cellphone retailers under the umbrella of their apex national body, All India Mobile Retailers Association (AIMRA) has informed brands like Xiaomi, Samsung and OnePlus that unless online discounting is controlled, retailers will deduct the difference and sell at online prices and may even consider boycotting the brand altogether.
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