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A huge disruption is underway along the entire auto value chain

The level of tech in new popular models in India is such that the ecosystem is witnessing a realignment.

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Jan 19, 2020, 01.39 PM IST

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GenZ wants to ‘stay woke’. Can brands help?

Purchasing power as a tool for activism is a concept that Gen Z views as inherent to who they are as activists. Internationally this trend is quite visible where Gen Z has clearly demonstrated their preference for brands that do more than just sell a product for profit.

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