BRAND
Diaper, juices follow Papa Virat Kohli for brand endorsement
Pepsi, which Kohli endorsed until 2017, made a direct reference to its Swag tagline in its social media message “A Swagstar is Born,” blended with its logo.
Trump's supporters stormed the Capitol, Trump's brand is set to reap the consequences
And the Trump brand, premised on gold-plated luxury and a super-affluent clientele, may not fully recover from the fallout of his supporters violently storming and vandalizing the U.S. Capitol, hospitality analysts say and some people close to the business acknowledge. Other companies linked with the Trumps, including Deutsche Bank, the president’s largest lender, and Signature Bank, are also seeking distance from him and his business.
Embassy group to focus on expanding co-living brand to more cities
The company, which is constructing co-living centres in Bengaluru, Pune and Chennai, said its initial focus is on the top six markets in the country – Bengaluru, Pune, Chennai, Hyderabad, Delhi, National Capital Region and Mumbai.
Smartphone brand Realme says India production back to 90%
“Our factory production has been scaled up to 90% normal rate as our workers have returned to the factory with all necessary precautions and we are trying to meet the demand in the market,” said Sheth.
No Indian can be branded as outsider in any part of country: Bengal governor
Jagdeep Dhankhar, while addressing a press meet at Kolaghat during his visit to Purba Medinipur district, also said he will do "everything possible" to ensure free and fair state assembly elections likely to be held in April-May.
Kia Motors Corporation unveils new logo and brand slogan
The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
Video-based content yielded highest returns for brands during lockdown: Report
The report by Octane Research and DMAasia, which put together data from over 250 plus chief marketing officers, said consumers rated videos as the most “impactful” among all content platforms.
Sourav Ganguly to continue as brand ambassador of Adani Wilmar
“We wish our dearest Dada, Sourav Ganguly, a speedy recovery and he will continue to be our brand ambassador. This a very unfortunate incident and can happen with anyone. We have only taken a temporary break in our TV commercial till we again sit with him and take things forward,” Angshu Mallick, deputy chief executive of Adani Wilmar said.
Best sustainable luxury brands that are perfect for the stylish you
Focus on fashion and beauty retailers that have an ethical bent.
The pandemic has one clear beneficiary-the premium brands
Historically, the festive quarter, peppered with Dussehra-Diwali holidays leading to Christmas and New Year, is a popular season for overseas vacationing and shopping and most airport retailers do twice the business.
JFL launches second company-owned brand Ekdum
This is JFL’s second self-owned brand. The food services company, which operates 1,264 Domino’s Pizza restaurants and 26 Dunkin’ Donuts restaurants, had forayed in the Chinese cuisine segment with its first owned restaurant brand, Hong’s Kitchen early last year.
Government all set to launch ‘Brand India’ mission
To be eligible for the tag, manufactured goods producers need to be registered in India and should comply with the prescribed health and safety standards. A minimum 20% local content is being discussed with the final assembly required in India.
BJP seems to be branding supporters of farmers as Naxals: NCP
"It shows the BJP somewhere wants to term those who raise their voice for the poor, farmers and workers and fight battle against injustice as Naxalites or terrorists. This is not happening for the first time. The BJP is a party of the rich which wants to stand with traders. This has been the history of the BJP," NCP's national spokesperson Nawab Malik alleged.
Personal wellness brand Haeal roped in Sanju Samson as brand ambassador
Launched in 2015, Haeal offers a wide range of natural health supplements, household and personal care products.
Healthcare brand Vize ropes in Virat Kohli as the Brand Ambassador
Vize has introduced hand sanitizer gel, sprays, liquid cans, antiseptic liquids, mobile cleansing spray, set of sanitizing wet wipes and air freshener sanitizer spray at the launch. The products will be available through digital distribution via Flipkart, Amazon and PharmaEasy.
