GenZ wants to ‘stay woke’. Can brands help?
Purchasing power as a tool for activism is a concept that Gen Z views as inherent to who they are as activists. Internationally this trend is quite visible where Gen Z has clearly demonstrated their preference for brands that do more than just sell a product for profit.
Shopping-as-a-service model to dictate consumers’ loyalty towards brands
There’s a visible shift of brands to personalization and hyper-segmentation and increasingly modern and traditional retail are joining hands. Technology and digitization was proactively adopted by the various brands as they started realizing the importance of joining the digital revolution.
Xiaomi spins off POCO as an independent in brand India
"What started as a sub-brand in POCO has grown into its own identity in a short span of time. We feel the time is right to let POCO operate on its own now. We will spin it off as an independent brand," Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said.
Dandy & decadent Dior: Fashion brand goes English aristo chic in Paris men's show
Jones dedicated the show to his friend Judy Blame, the British stylist.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
Top brands shun exclusive e-tail deals
German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India. British retailer Marks & Spencer, which went online in India through Flipkart Group, has now moved to Amazon and Ajio as well.
Rare stolen copy of 'Divan of Hafez', worth $1.1 mn, found
The gold-leafed volume was missing from the collection of an Iranian antiques dealer after his death in Germany in 2007.
What's in a name? A lot, say lenders being merged
Chennai-based Indian Bank is anchoring the merger with Allahabad Bank.
Fine-dining chains smell the money in delivery-only brand
Firms utilise their excess kitchen capacity and cloud kitchens to cash in on the food-delivery boom.
After Deepika Padukone’s JNU row, brands may lie low
While some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful.
Food aggregators aren’t restaurants’ enemies: Merrill Pereyra, MD Pizza Hut India
Merrill Pereyra, who has come from global franchise chain QSR Brands in Malaysia, is the first outsider head of Pizza Hut India. All his predecessors have been elevations from within Yum! Brands that operates Pizza Hut, KFC and Taco Bell restaurant chains in the country.
Mobile phone retailers threaten brands of boycott unless online discounting is stopped
Cellphone retailers under the umbrella of their apex national body, All India Mobile Retailers Association (AIMRA) has informed brands like Xiaomi, Samsung and OnePlus that unless online discounting is controlled, retailers will deduct the difference and sell at online prices and may even consider boycotting the brand altogether.
Government eyes curbs on toys, TV set imports
Sources said there have been suggestions to restrict toy imports, for which several steps such as a quality control order as well as stringent standards have been worked out. Similarly, there have been issues with white goods, especially TV sets, with several domestic players, too, relying on cheap imports from China and Southeast Asian countries.
Harry-Meghan's money-making prospects post-Megxit: Fashion line, public speaking, TV shows & brand endorsements
Experts believe that global brand Brand Sussex could end up making a fortune.
Millenials not so brand conscious & they are buying on EMIs: Vijay Sales MD
Vijay Sales MD on new trends that have seen sales improving over last few months, especially in December. Last year, November and December were washouts and now we are seeing a higher double digit growth which we have not seen in the last four years at all. Brands also have been very aggressive on marketing as well as pricing front.
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