Businesses face digital ceiling in transformation progress: Infosys study
Digital marketing is a particularly strong capability for Indian companies, according to the new global study by Infosys Knowledge Institute. The Infosys Digital Radar 2020, which measured companies' progress against 22 digital initiatives, this year found that India ranks the highest in the Digital Maturity Index at 71.4, whereas the overall digital maturity, stands at 62.3.
Most executives are out of touch to lead in digital economy, shows study
The study on leadership in the digital age shows that while 82% agre...
TikTok exploring strategies for monetising India business
TikTok plans to launch new tools that would enable brands to get more info on influ...
The fierce digital battle over CAA
BJP’s IT cell remains hyperactive on closed-loop platforms like WhatsApp and Facebook groups and pages, and people familiar with the content on such groups say BJP’s content ecosystem has managed to retain dominance.
How getting the blue tick on Twitter became end goal of the influencer generation
The ultimate status symbol of the digital age, sadly, cannot be acquired, even for a price.
Early Q3 trend shows weak sales, but double-digit net profit growth
The growth numbers are likely to vary significantly with more companies reporting numbers.
To become a brand, it still makes sense to jump on the influencer marketing bandwagon
Your uniqueness, your own distinction and your talent to bring emotions out of your audience that go beyond business is what will enable you to stand out. Each one of us speaks a unique language that echoes with our brands' philosophies and campaign thoughts.
Consumer privacy influencing product rollouts: Facebook
Facing ire from the government, stakeholders, and civil society, Facebook had to rollback its ambitious Free Basics in India.
Personal Data Protection Bill: India’s digital safety kit
PDPB will serve as a model for ensuring that Indian citizens have autonomy in the digital economy.
$650-750 million digital presence opportunity for India’s web pros
The report provides an overview of the current digital transformation underway amongst small & micro businesses and the opportunities it opens up for web professionals.
Indian millennials addicted to smartphones, spend one-third of their waking hours on WhatsApp, FB
75% of the respondents agreed to have owned a smartphone in their teens.
Troll thy enemy, say digi-savvy brands
Companies are not just fighting trolls — they’re also leaning on such efforts to fight competition.
Somany Ceramics plans to create a distinct identity, strengthen roots of the brand
The brand custodian Minal Somany is involved with strategic decisions across ATL, BTL and digital platforms.
How social media influencers in the 6-12 age group are dealing with the pitfalls of internet fame
73% of kids consuming digital content ask parents to buy something because a kid influencer had it.
Not many new players will enter UPI space: Report
The report also came out with a list of top-30 fintech influencers, which includes Niti Aayog Advisor Anna Roy, Ujjivan Small Finance Bank CEO Nitin Chugh and CreditMantri co-founder Gowri Mukherjee.
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