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Amid pandemic, investors bet on Jio's giant-killer playbook

Over the past six weeks, Jio Platforms raised a striking $10 billion from global investors.

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05 June, 2020, 05:06 AM IST

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Traditional personal computer shipments fall by 17% in first quarter: IDC

Shipment of these devices - inclusive of desktops, notebooks, and workstations - declined despite demand from enterprises and other segments.

Revival in smartphone demand in India expected from Q3: IDC

The smartphone market registered 1.5 per cent year-on-year growth in the March qu...

‘Smartphone sales to fall 15% in 2020’

IDC has now projected the smartphone market in India could hit as low as 130 million handsets as compa...

  • IDC has now projected the smartphone market in India could hit as low as 130 million handsets as compared to earlier estimate of 140 million. Counterpoint has just revised its outlook pegging the industry at 137 million from earlier outlook of 142 million. Last year, India had sold around 154-158 million smartphones.

    This is particularly important as overall demand is not expected to revive until the third quarter of 2020, said industry executives and analysts, and mobile phone firms are likely to face production and delivery challenges in both offline and online channels.

    India's contribution to global smartphone production had jumped to 16 per cent in 2019 from 9 per cent in 2016, as several handset makers cut down output in China or moved out due to the US-China trade war and received heavy incentives by the Indian government to beef up manufacturing in the country.

    According to the IDC data, the last quarter of the year (Q4) also saw a 16.5% YoY growth with 2.3 million shipments, primarily contributed by the strong growth in the commercial segment. In fact, after a YoY decline for five straight quarters, the consumer segment saw growth shipping close to 9,50,000 units.

    Neil Shah, Research Director at Counterpoint Research added the pandemic will surely impact marketing budgets of brands as TV and digital ad slots will become expensive for next few weeks

    Xiaomi also emerged as the market leader registering annual shipments of 43.6 million units in 2019, the highest ever smartphone shipments made by any brand in a year, with a growth of 9.2% on year, IDC said. Samsung, on the other hand fell 2.8% on-year, leaving it with a market share of 20.3% versus Xiaomi’s 28.6%, for 2019.

    As per the manufacturers, companies across sectors are placing orders. However, the maximum demand is from banks, BPOs, call centre, consulting, NGOs, small and medium businesses. Also, monitors and IT accessories have seen a surge in demand.

    Industries like media, education, and IT/ITeS are likely to see an increased uptick in usage of digital, cloud-based tools because of online entertainment, virtual classrooms, and increased need for collaboration as a result of increased remote working.

    While the hardware segment is likely to see a maximum drop in business; there will be a demand on the software side for productivity applications since the pool of remote workforce increases, said IDC in a press release.

    Experts predict smartphone sales via ecommerce platforms this festive season will capture more than half of the market and exceed offline sales for the first time, with consumers preferring home delivery to in-store shopping.

    Bengaluru-headquartered company quoted Gard Little, Vice President, Global Services Markets and Trends, IDC Research Inc. as saying in a statement, "Wipro has continuously demonstrated their deep Cloud expertise and business first thinking in helping enterprises to become nimble and future ready."

    iPhone maker examining the possibility of shifting nearly a fifth of its production to India.

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