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What made Apple a trillion-dollar company? It's the iPhone X

IANS|
Updated: Sep 13, 2018, 02.36 PM IST
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What made Apple a trillion-dollar company? iPhone X
SAN FRANCISCO: Riding on 63 million shipments till August 2018, Apple's iPhone X is on track to be the most successful revenue and profit-generating iPhone ever, a Counterpoint Research report has said.

However, cumulative shipments of the iPhone X are lower than iPhone 6, which was its most-successful device, for a similar period since launch.

Also read: Everything about the Apple Event 2018

iPhone 6 shipped 30 million more units than iPhone X during its first 10 months of sales, so it missed the "Volume Super Cycle" but drove the Cupertino-headquartered giant's "Revenue Super Cycle".

From Premium To Mid-Range, Honor, Xiaomi, Blackberry Plan Big Tech Launches

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According to Counterpoint's "Market Monitor" report, by comparison, during the iPhone 6 Super Cycle, Apple took only six months to achieve similar volume, post its launch in 2014.

Also Read: Apple's mega event: Here's how to hear the keynote, watch the livestream

"iPhone X drove a completely radical new design language that helped Apple to command a significantly higher Average Selling Price (ASP) at a point when the overall smartphone market was beginning to saturate," the market reseach firm said in a statement.

Apple has actually delivered a revenue super-cycle, posting record iPhone revenues and ASPs since the iPhone X launch.

iPhone X6_afp

"iPhone X is therefore also a factor in Apple becoming the first trillion-dollar company," Counterpoint added.

Meanwhile, India contributed to just one per cent of the total iPhone X shipments so far but the device was well received in the US market with demand reaching an all-time high during the initial months of launch.

Also read: Also read: Apple stock slips after new phones with few changes

"This shows in these large volumes' emerging markets, Apple needs to recheck its strategy if it wants to grow its user base or top-line," Counterpoint noted.

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